Executive summary

• Social27, a leading virtual and hybrid event technology provider, partnered with Synnc to convene an ambassador program of corporate creators and influencers for the launch of its AI-powered Event platform, amplifying targeted LinkedIn campaigns and thought-leadership content.
• Leveraging Synnc’s AI-driven matching engine, Social27 received its first cohort of curated professionals within 24 hours, enabling program kickoff in just one week.
• Through Synnc’s platform, Social27 reduced campaign management overhead by up to 80% and achieved conversion rates four times higher than traditional paid channels by harnessing peer-driven advocacy.
• Synnc’s integrated analytics and automated payments provided real-time performance insights and seamless compensation workflows, freeing Social27’s marketing team to focus on strategic growth.

Customer background

Social27 is a privately held event technology company that enables organizations to build virtual, hybrid, and in-person events designed to accelerate sales and foster community engagement.Headquartered in Seattle, Washington, Social27 serves clients across technology, finance, and professional services.

Challenge

In today’s AI-driven influencer marketing landscape, recommendation engines play a pivotal role in connecting creators with relevant brand initiatives. Peer-driven advocacy is critical—91% of B2B purchases are influenced by peer recommendations—making authentic professional endorsements essential for credibility. With the rollout of Social27 AI Assist—a tool that enables event teams to create content up to 10× faster through AI-powered workflows—Social27 needed a scalable ambassador program to generate awareness and qualified leads.

Solution

Social27 selected Synnc, the AI-powered B2B expertise marketplace, to identify and engage a curated network of corporate creators and influencers for its ambassador initiative. By simply defining its program objectives in Synnc, Social27 tapped into an AI engine that analyzed its inputs to recommend professionals whose domain expertise matched its launch goals.

Program workflow

1. Define Opportunity: Social27 outlined ambassador criteria and content priorities in Synnc.
2. AI-Powered Matching: Synnc delivered a shortlist of 25 qualified corporate creators within 24 hours.
3. Collaborate & Approve: Social27 co-developed LinkedIn posts, videos, and webinars with creators via Synnc’s collaboration workspace, ensuring brand consistency.
4. Publish & Track: Content published across social channels with real-time analytics on reach, engagement, and sentiment.
5. Automated Payments: Synnc processed creator payments instantly, streamlining financial operations.

Results

• Rapid Onboarding: First cohort of corporate creators delivered in 24 hours; program launched within one week.
• Efficiency Gains: Campaign management time reduced by up to 80%, allowing Social27’s team to focus on strategic priorities.
• Enhanced Conversions: Ambassador-driven campaigns achieved conversion rates 4× higher than traditional paid advertising.
• Immediate Insights: Initial engagement metrics available immediately upon content publication, guiding continuous optimization.

Customer

• Organization: Social27
• Industry: Technology, Information and Internet
• Organization size: 90 employees
• Headquarters: Seattle, Washington, USA
• Revenue: Estimated $12.5 million annually
• Business need: Launch and promote AI-powered event builder through credible professional endorsements
• Products & services: Social27 Virtual Event Platform; Synnc B2B Expertise Marketplace

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